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I have provided several reasons below on why it can have a great impact in your business and benefits you can get from it. If you want your business to succeed online then you must aspire to be on the first page on the top three search engines, namely, Google, Yahoo and Bing. In fact, some experts would say that you should be on the top five of the results.

Why Do You Need to Include Paid Search in Your Marketing Strategy?

This is because people rarely click on the search results below the 5th page. Even fewer are those who bother to go to the succeeding pages. If you want your website to reach the top five position of the search engines then pay-per-click marketing is the way to go. If you are working with an expert, the account set-up may take less than 1 hour.

This is the reason why PPC marketing is also the fastest way to get traffic to any website. After an hour or so of putting up your PPC ad, you can expect people clicking on your ad and visiting your site. This is why PPC is ideal for new websites with little or no exposure. PPC does not only provide immediate traffic, it also provides consistent traffic. If you want to have consistent visitors and leads to your site.

You can easily set your daily budget and see your traffic grows day by day. The bigger your daily budget is, the more traffic you can get from your site. Visitor counts does not equate to anything, if we want to have more customers to our site. Then we need to get the most targeted visitors to see what we have to offer. And in PPC, you are giving a chance to target those people who have an immediate need for your products and services. The more targeted traffic your business will get, the better chance for you to convert them as high-paying customers or clients.

If you think your current ad is not attracting your target market then you can easily change it until you get the right combination of keywords, ad texts and landing page. Ultimately, what PPC gives you is control over your ads, the message you want to send out and the people you want to reach. Free ways to advertise online can be very effective but they can also be very inefficient. To make sure that you are not wasting your time, you should be able to test the effectiveness of your campaign.


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This is something that can be easily done with PPC marketing. With PPC, you can set up a campaign, run an ad campaign for a month and then check the data afterwards to see if the campaign is successful or not. If not, then you can simply make changes to it. You can even make a split test and compare the campaigns to each other to see who is performing well. When you visit websites, you often see advertisements displayed on different parts of the site.

Most of those ads are usually from Google. In case you just want to show your ads in Google search network, you can also do that.


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  • You can even enable the Search Network and the Display Network to your campaign to reach even more people. The problem with conventional ways of advertising is that it is hard to track whether or not you are successfully in reaching your target audience. There is also a call option on mobile ads that allow the user to call your location right from the ad. This makes it an ideal tactic for small businesses that are working with a limited budget. Since you are able to target specific types of consumers and measure every aspect of your campaign along the way, there are plenty of ways to optimize your budget and boost ROI.

    You can set budget caps, and the search engines will not spend more than you tell them to.

    There are many steps involved in the Pay Per Click ad process. We outline just a few below. The first thing you will need to do before creating PPC ad campaigns is to set up your Google Ads account. Google gives you the option to use an existing Gmail account or to set up a new account. If you are already using G-suite for your business email, then you should use this email address for your Google Ads set-up. If not, you should create a Gmail account to use for setting up and managing your Ads campaigns.

    Google Ads will then ask you some questions about your account preferences like your time zone and currency. Once you have filled this out, you will be asked to set up your billing information. You have a couple of options on how you will be billed. This includes automatic payments or manual payments. Automatic payments will charge you after you start getting ad clicks, either once you meet your billing threshold or after 30 days.

    Which Search Marketing Method Should I Use? | Media Waypoint

    Manual payments allow you to pre-pay, and any charges are deducted from the pre-payment amount. You can set up billing to charge you on a credit card or through your business bank account. If you choose the bank account option, Google will ask you to verify your bank account. This can take a couple days, so if you are ready to get started immediately, you may want to use a business credit card instead. However, this research process is essential to creating effective PPC ad campaigns. You will need to do some initial keyword research to see which keyword opportunities exist for your paid ad campaigns.

    SEO vs. PPC: Differences, pros, cons & an integrated approach

    These keywords should be relevant to your brand and product or service offering. The more targeted your keywords, the more likely you will be to get more clicks from highly qualified leads. As you put together your initial keyword list, you should make sure it includes long-tail keywords.


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    • Long-tail keywords are keywords that are highly specific and less commonly searched for. These types of keywords make up the majority of search engine traffic and are also less competitive than shorter, broader keyword phrases. Long-tail keywords help you drive more qualified traffic to your site for a lower cost.

      2. Don’t just diversify with PPC search engine advertising, incorporate SEO into a game plan

      The most successful businesses are continuously adding to and refining their PPC keyword list. This is the only way that you will be able to discover new opportunities, including long-tail keywords and low-cost keyword opportunities that can help you drive more traffic back to your website. Once you have created a Google Ads account and done some keyword research, you can start to create new PPC ad campaigns. It takes ongoing management to ensure that your PPC ad campaigns are effective. Here are a few elements that you will need to manage over time:. All of these different elements work together to contribute to your PPC ad campaign success.

      But more on that in the next section.

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      With a team of experts at your service, you can make sure that your PPC ad campaigns are optimized. That way, you are getting the best results possible without wasting or misusing your advertising budget. It helps drive more traffic to your site from the search engines and helps ensure that this traffic is relevant. Though PPC ads do require an investment, when implemented correctly, these ad campaigns can offer small businesses an attractive return on investment over time.